WILR – The A-Z Characters course

Here’s another “WILR” (What I Learned Reading…”) review. And, as usual, I’m going to include a bunch of resource links, as well.

This is about creating characters, and the course is The A-Z to Creating Believable Characters. (I like it. A lot.)

As I mentioned in my previous post, I’ve realized that I’m kind of terrible when it comes to crafting characters.

Sure, for walk-on characters that may not even have a name, the charts at 350 Character Traits can be useful.

But, ask me to craft a character that’s truly authentic…? Err. Umm. It’s been a struggle.

Oh, I own some great books about characters. I should read these (and then use them) more often.

On My Bookshelf

45 Master Characters is a good, all-purpose reference for pre-constructed characters. They’re based on classic and mythic archetypes. (Athena is subtitled: The Father’s Daughter and the Backstabber. It fits.) Everything is explained, nicely. This book is especially good for “red shirts.”

One reason you’ll rarely see inexpensive used copies of this book at Amazon, is because anyone who owns this book is likely to hold onto it, forever.

Bullies, Bastards, and Bitches is a title that embarrasses me to write. (I’m like that. LOL)

I had to buy a copy because I’m utterly worthless when it comes to staring evil in the face… and turning it into a character I’ll have to live with (in my head) for any length of time.

I’m so uncomfortable making a character evil, I either make them “too nice” to seem like genuine villains, or I refuse to think about them much, and write them as two-dimensional stereotypes. Either way, they’re boring and not-very-credible.

This book not only describes each kind of villain (or monster), it also explains what motivates most in that category, how to write them, and a lot more.

I have no idea why this book is available, used, for under $2 (as I’m writing this), because I think it’s a great book.

Writer’s Guide to Character Traits is strictly for people who want to delve into the clinical, psychological aspects of good guys, bad guys, and everyone in-between. If you’re going to have to be “in the mind” of your character and don’t know exactly how to write him (or her), convincingly, this book might be helpful.

(I rarely use it, but keep it on my bookshelf anyway. At some point, I expect that I’ll be glad I did. Meanwhile, I default to Angela Ackerman’s Negative Trait Thesaurus. I own all of her thesauruses — or is that thesauri? — as printed books, and keep them within arm’s reach of my keyboard.)

Less often, I refer to What Every Body is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People. If you’re writing mysteries or thrillers, and your protagonist needs to evaluate people, visually, this book provides good insights. Personally, I’ve learned a lot from the photos in it, and tend to flip through the book when I need a quick, revealing gesture, movement, or pose.

Fiction is Folks (published in 1983) is kind of fun if you like old-school approaches to writing, or if you’re writing something with a strong “literature” style. I read this book for entertainment, because the author (Robert Newton Peck, perhaps best known for A Day No Pigs Would Die) really gets YA characters, and he also throws in some juicy writing advice.

For example:

One word can save a sentence.

The sentence you just read, obviously, has not been saved at all. It is boring and dies a horrible death at the hands of this writer. It’s dull. But let’s give it another go.

One word can gussy up a sentence.

Sometimes, all a sentence needs to brighten it is just one little buzz word. That one unexpected blast is the pothole in fiction’s road. An awkward word to hopscotch a reader’s eye. And thus, tickle a fancy.

A buzz word is matter out of place. It doesn’t belong there. Yet, without it, the entire sentence is about as exciting as opening night at the You-Scrub-It Car Wash.

(After that, he goes on to explain how to come up with buzz words that will make your sentences interesting, and hold your readers’ interest.)

While you can still find a used copy of this book for under $20, I recommend it. If you’re planning a writing career, it’ll come in handy at some point.

And Now, WILR…

At first glance, “The A-Z…” report about characters may look good but not great.

Don’t be deceived. Take a second look. It might change your mind, and — if you’re like me — be a very worthy use of your time.

A-Z Characters(Also, I’m saying “report” because I think I bought it for $7, when it was just a 20-something page report. Now, it’s around $10 and includes a video and audio that I haven’t seen. They may give even more important, extra depths to the course.)

It’s true: Initially, I wasn’t impressed by this report. The letters-of-the-alphabet approach seemed like a gimmick. Also, I’ve read much of this before, in other courses and reports.

I kept reading it, anyway. (Okay, being honest: I just skimmed it.)

Then… I’m not sure how much was that quirky letters-of-the-alphabet thing, or his actual information, but — suddenly — I saw what I’d been overlooking in my characters (and character interviews).

That was a major discovery.

Very simply, I didn’t take them deep enough.

Sure, I knew my character’s name. The name even felt like the character.

I’m a bit of a synesthete. (So is Cassandra, a character in The Librarians TV series. I watch it on Hulu.)

If I name a character “Greg,” he has medium-brown hair, his gaze is clear and intense when he actually looks at you, and he probably has slightly flat feet. He also likes mac & cheese for lunch, and whistles when he works.

Yes, for me, that’s a “Greg.” (It’s not all people named Greg. It’s just what my “Greg” would be, in my story… at this very moment. Next week, he might be tall, blond, and gorgeous, with a smile that’d take your breath away.)

Most often, I choose names that will seem “right” (familiar) to my target audience. (For that, I select the decade-or-so when they were born, and choose a moderately popular name from that era. For the US — which is home to about 50% of my readers — I use Top 5 Names…)

Sometimes, I know the meaning of the person’s name. (I use Behind the Name for the name’s roots, though Meaning-of-Names can be better for actual meanings.)

And, I track all of my characters’ names using a worksheet I designed.

But a dimensional character my readers will care about…? Something just didn’t click with how I think… until I read The A-Z report.

A Rose By Any Other Name…? No, A Name Can Be A Door

Suddenly, reading just one part of this report, some essential mental lights turned on. At that moment, I realized: The character’s name can be a key to understanding far more about her (or him).

That tip in that report — one of many useful ideas — asked why her parents named her that.

  • What did it mean about her parents?
  • Who was she named after?
  • If it was an ancestor, what was that person like?
  • Did my character’s parents hope she’d have similar qualities, and how did that affect her upbringing?

In other words, the name led me to a better understanding of where my character came from, her family’s traditions (good or bad), their values, and how her parents’ expectations (and hopes) may have affected her.

For me, it was kind of a door to realizing, “Ah-HA! This is how to craft characters!”

Will I do that with every character’s name…? Maybe, but probably not.

And, that’s just one of several useful ideas in this report — yes, it contains one idea for every letter of the alphabet — that made a significant difference to how I’m writing and editing my books.

If characters aren’t your strong suit, and that kind of tip intrigues you, this course might be a big time-saver when you’re writing future books. (If you’re disappointed by it, he offers a 30-day money back guarantee.)

The A-Z to Creating Believable Characters* may not be pure gold from start to finish, but — for the price (under $10) — it was a worthwhile purchase for me. All I needed was one good spark to get me un-stuck with my characters This report delivered much more than that.

So, if you’re struggling with characters and the usual advice isn’t working, I recommend this course. It’s not just what Barry McDonald says in it, but how he presents it. For me, that’s where the magic is: Something in how he explained the character crafting process… it made more sense to me than all the previous resources I’d used, put together. (And made the latter more useful, as well.)

[As usual: If you’re not actually working on a book, do not collect yet another “ooh, shiny!” object. Place your posterior in the chair and write! <– Advice I need to follow more, myself. LOL]


*If you’re new to my reviews, the only affiliate links at this site are my Amazon links. In other words, I don’t earn a cent if you buy this course… or any other course I recommend. The only reason I write these reviews is to be helpful to other writers.

Right Brain, Left Brain – Yin/Yang Writing

Before I talk about the creative side of writing — especially creating believable characters — I want to explain my writing process. It might be your process, as well.

Usually, I default to (admittedly archaic) terms like “right brain” for the creative side of thinking, and “left brain” for the analytical, tidy process. But, you could call it yin and yang. Or Bert (analytical) and Ernie (creative), I suppose.

Here’s an illustration, courtesy of CartoonADay.com:

While some aspects of writing come straight out of my creative side (yin), other writing tasks are definitely analytical (yang).

So, here’s how I’d describe writing my writing process:

  1. The spark or idea that leads to a book: it’s from the creative side.
  2. If I’m working on fiction, the brainstorming as I build my story… those ideas are from the creative side, too.  So far, for my current book, I’ve scribbled seven full pages of notes on yellow, lined paper. (If I’m working on nonfiction, the brainstorming is still creative, but more of a connect-the-dots exercise. More of a “what are the questions, and what are the answers?” approach.)
  3. For me, especially when I write nonfiction, the next step is a mindmap to create a tidy, organized plan for my chapters. Clearly, that’s from my analytical side.  (If it’s fiction, I might create a flowchart for each main character. Things like, “When she faces the dragon, does she take out a sword? And, if so, what are the possible outcomes, and which fits best with my story?”)
  4. Then, I finalize my formal book outline. That’s definitely an analytical process.
  5. When I write my first draft…? It creative. And sometimes messy, or even really really bad. I’ve learned to throw that together as quickly as possible. No tweaks. No edits. No proofreading, either. I spill the words onto the page, and hope they make sense to me, later.
  6. Editing follows. That should be analytical, and somewhat merciless. Several best-selling authors have recommended a book I own but haven’t read yet: Self-Editing for Fiction Writers. (If you can’t be objective about your writing, hire an editor. Or swap manuscripts with another writer, so you edit each other’s books.)
  7. Rewrites are the next step. They’re creative.
  8. Steps 6 & 7 can be repeated, multiple times. Beta readers may be involved, as well.
  9. Then, publish.

BUT…

Whether or not this is your writing process, too, it’s important to let your analytical side have the last word.

When your analytical side says your book is “good enough,” PUBLISH IT.

Do not let your vulnerable, creative side insist, “No, it’s not perfect yet! Let’s give this one more tweak!”

(If you need more confidence, I recommend David Lee Martin’s free report, Published is Better than Perfect.)

Likewise, never end your writing process with words that landed on the page while your creative side was still steering the ship.

Editing must always be the final step before publishing.

(That’s “do as I say, not as I do” advice. Every time I’ve rushed to publish a book, thinking my latest creative additions were superb and needed no further editing, I’ve regretted it.)

Why I’m Telling You This

Right now, I’m going through nearly a dozen past books. I wrote some of them over a decade ago. Others are more recent. All of them desperately need improvements, but — until recently — I hadn’t a clue how to fix them.

Thank heavens for a recent “ah-HA!” moment, when I read William Martell’s book, Act Two Secrets. It’s brilliant, and identified a big Achilles heel in my writing.

Then I read Finish Your Book in Three Drafts… While You Still Love It, by Stuart Horwitz. It gave me a step-by-step way to analyze my books and improve them.

I’ll talk about the Horwitz book in a future article. Meanwhile, though I think his concepts are brilliant and they’ve helped me a lot… his writing books swing between boring and so zany I’m not always sure what his point is.

If you’re determined to see what I mean, immediately, start with Finish Your Book…, preferably in print. If you get to the last page and wonder what in Hades you just read, get Blueprint Your Bestseller. The latter will be repetitive and boring, but it explains several points more clearly. Maybe.

If you can get past the boring & zany stuff, I think his approach is pure genius. (And, as I said, I’ll talk about it in a future article.)

Anyway…

About a week ago, I realized why my characters are generally flat and uninteresting. Maybe even unbelievable.

I’d been trying to construct them analytically, with endless “character interview” forms, etc.

That hasn’t worked.

Usually, all of my heroic characters sound like me, and all of my villains sound like Miss Smith, the seventh-grade English teacher who told me (often, and usually in front of the entire class) that I’d never be a writer.

By mid-book, even I am bored with my characters. They’re flat. Often, they’re far too predictable.

Bleh.

But, so far, character interviews have not sparked my creativity. Deciding that my character’s favorite color is blue, and she thinks ketchup is an abomination… that provides quirks but not character.

(If you want to try character interviews, talented author K. M. Weiland has generously shared 100+ Questions to Help You Interview Your Character. Clearly, her system works well for her, and many others.)

I’ve needed a right-brain, yin, creative approach to crafting characters. And that’s what I’ll talk about in my next article.

Meanwhile, take a look at your own writing process. Make sure creativity is in the driver’s seat when you’re coming up with ideas.

And then be sure you’re handing the reins to your analytical side when it’s time to see what works — and what doesn’t — in your first draft, and especially in the final version.

WILR – The Partridge Method – Christmas Romance

Merry ChristmasWhat I Learned Reading… The Partridge Method, Britt Malka’s course about writing romantic Christmas novellas in 12 days.

Here’s the first thing you need to know about Christmas romances: Readers buy them all year ’round.

I’m not kidding.

Of course, Christmas romance novellas are most popular from early November through mid-January. (K-Lytics analyses suggest a sales bonanza that’s worth noting. The rest of the year… your numbers may not be so great.)

But, this is important: Just as some people collect Christmas ornaments all year long, and they shop at related stores — like Christmas Tree Shops, Bronner’s Christmas Wonderland, and Disney World’s Disney’s Days of Christmas — many readers are always looking for new Christmas romance novels and short reads.

Last week, Britt sent me a review copy of her Partridge Method course, for my comments.

As usual, I was impressed by the amount of information Britt included in this course. It’s a 68-page course, plus a 28-page worksheet for plotting your Christmas novellas.

As usual, she takes what could be a complex topic, and simplifies it.

(I don’t know about you, but it’s far too easy for me to get caught up in unimportant details, wanting everything to be “just so” in my books. And, in the process, I become overwhelmed and my first draft stalls. Or I never even complete the outline.)

Oh, do not think this is a “Cliffs Notes” version of writing romances.

Yes, to get the most from this report, you should probably know the main romance tropes — and typical story beats — in general.

For romance novel tropes, check the TVTropes.org list. (Warning: that website can devour your entire day. It’s that fascinating.)

Yes, some of TV Tropes’ descriptions are snarky, and a few are NSFW. You may be happier with Mindy Klasky’s list, and Lime Cello’s article (including her blunt opinions) goes into more detail about a few of those tropes.

But, in this course, Britt doesn’t leave out anything important. She includes all kinds of details… many of them make-or-break points that few writers might think of, on their own.

What I Learned from The Partridge Method

One point that surprised me is how Britt built a romance story from the traditional, Christian story of Mary and Joseph. And, she did it in a way that wasn’t the cliché of “pregnant, single mother meets generous man, and he falls in love with her anyway.”

Seeing Britt craft a truly fresh story to fit traditional romance “story beats” was impressive.

Also, her romance included religious themes without being preachy. I like that. Non-Christians could enjoy this kind of story, too.

That concept hadn’t crossed my mind.

But then, Britt used the exact same kind of story structure to outline a second story. It’s a secular Christmas romance. A story like this can capture all of the wonder and magic of the holidays, without specific religious references.

So, Britt’s course expanded how I think about Christmas romance stories.

At the moment, I’m writing some Halloween-themed books. But, thanks to Britt’s suggestions, I’m already brainstorming some Christmas “short reads.”


Britt also offers upsells, which costs significantly more. One includes step-by-step videos to show you exactly how she writes books like these.

Those videos are like having Britt at your side, making each step crystal clear. And, her videos show you how to construct & write Christian/religious Christmas stories and secular Christmas season stories, each demonstrated separately and very clearly.

So, I didn’t have moments of muttering, “Wait. What do I write in this chapter of this kind of story…?”

But, Britt’s basic course provides everything most writers will need. (And, if your budget is limited, don’t feel like you have to buy the upsells. They can be tremendously helpful. They’re not essential.)


A Slightly Different Approach to Plotting

Something else I learned from Britt’s course: She combined Rob Parnell‘s chapter structure with Steve Alcorn‘s version of scene-and-sequel.

The result is interesting. I’d tweak it, of course, not using every part of the structure for every scene.

However, Britt’s 28-page worksheet (included with The Partridge Method course) practically jump-starts your story outline. And, it does that better than most story beats worksheets I’ve seen.

What surprised me most was the flexibility of Britt’s worksheet. This is a system you can use to outline almost any kind of romance, not just Christmas stories.

Note: Britt’s plan is based on 12-chapter books. If you’re writing very short Christmas romances, you may need to modify her outline, condensing some of the action.

For example, you might combine chapters seven and eight. You might make your protagonist’s steep challenges into something so dramatic, she’s plunged into a truly dark moment. At that point, no “happy ending” seems possible.

You might also merge that with the transformational chapter (chapter nine), where she realizes what she has to overcome, personally, to achieve her goal… and she starts on the path back to HEA (Happily Ever After).

Otherwise, if you use the traditional guideline of 1,500 words per scene/chapter, you’ll write an 18,000-word book. That’s close to Amazon’s upper limit (of around 20k words) for any book you’d like them to promote in their “Short Reads” category.

Keep in mind: The 1,500 words/chapter is one of those long-standing standards. In my opinion, it has no credible basis in fact, and it’s not a rule. You can have a 500-word chapter. Or one that’s 250 words long.

And, I know one group of writers who’ve found success with 750-word chapters. (12 chapters x 750 words, each = 9,000 words.)

That’s well within Amazon’s Short Reads limits. If Amazon count an average of 250 words/page, a 9k-word book is 36 pages… but your mileage may vary. I’ve seen some Kindle books figured at over 350 words/page, and others at around 220 words/page.)

As of mid-July 2017, KD Spy rates One-Hour Short Reads (33-43 pages) Romances : Green for Potential, Green for Popularity, and Yellow for Competition. 

Or, at the other extreme, you could write 2500-word scenes. That’s what the Snowflake Guy uses in his books. (But, unless you’re a prolific author, a book with 2500-word scenes will probably require more than 12 days to complete.)

My point is: Don’t let traditional word counts stand in your way. And don’t make Britt’s course a constraint. Use it to make writing — and completing books — easier.

Option: One Chapter at a Time

Britt outlines as she goes along. That is, she outlines one chapter, and then she writes it.

Then she outlines the second chapter. Then she writes it.

And so on.

Thanks to her worksheets, she already knows what’s ahead… generally speaking.

Personally, I hate not maintaining a daily writing schedule. But, I’m not a “pantser.”

That is, I’m not good at making it up as I go along, writing “by the seat of my pants,” with no preparations.

For pros & cons of “pantsing” v. plotting, browse The Editor’s Blog or watch Victoria Schwab’s YouTube video about this:

Anyway…

Before I start writing, I generally outline my entire book, enough to keep from getting seriously sidetracked in the middle of the story.

The problem is: The outline can require weeks to tweak “just so.”

Oh, it’s fun-fun-fun at the time. Well, it usually is.

But, after that, it can take me days (or even weeks) to get back in the daily writing habit.

That part is not fun.

So, I may try Britt’s approach with my next from-scratch book. I don’t know why this didn’t occur to me, before. (And, it’s a good example of how Britt often shows me that I’m making writing more difficult than it needs to be.)

Still, no matter what your balance of outlining and writing, I think Britt’s course offers a lot to anyone eager to write a short romance, and especially a Christmas romance.

Summary

I believe that — using Britt’s worksheet — most writers can probably complete a Christmas novella in 12 days, just as she says. And, I learned enough from this course to feel good about recommending it if you’re ready to write Christmas romances, especially Short Reads.

However, like any course, this is a good deal only if you’re actually going to use it. If you already have bookshelves (virtual or real-life) filled with how-to books & courses you still haven’t read (or used), work with them, first.  Avoid “Ooh, shiny!” syndrome.

Here’s where to find Britt’s course: The Partridge Method.*

I’m not sure how long this discount code will work, but it could save you 50%: XmasJuly


*As usual, that’s not an affiliate link. I don’t earn a cent if you decide to purchase this course. I just happened to like it, and think it’s worth recommending.

(I receive plenty of review copies I don’t talk about. But, so far, everything I’ve bought from Britt or received from her as a preview… they’ve all been very helpful.)

illustration courtesy of GraphicStock.com

WILR – Productivity for Indie Authors

WILR is “What I Learned Reading…”

Lately, I’ve been digging deeper into writing basics. I want more success from my books.

The truth is: I tend to come up with a book idea, and do a casual check to see if the market is viable. Then, I study the top few books – at least their book blurbs and some of their reviews.

At most, I spend about two or three hours on this.

Then, if everything looks good, I write the book.

If it’s nonfiction, I’m quick to push the “publish” button. I can practically write nonfiction in my sleep, so completing a book isn’t difficult.

If it’s fiction… that’s another matter. I tend to reach the midpoint. Then, I realize that I hate my book, hadn’t thought it through, or I have some other Very Good Reason to stop writing.

So, I quit, thinking I’ll get back to that book, later. Maybe.

And then I move on to the next project, usually following the same pattern.

This is not a healthy career path.

So, I’m reading (and sometimes re-reading) books, studying courses, watching videos, and generally re-educating myself about writing. (Especially fiction, but I’ll talk about those books in later articles.)

In the WILR series, I’ll talk about books (etc.) that I like, those that I don’t, and what I’m learning from each.

Note: These will not be summaries of everything in each book or course. I’ll talk about the points that made a difference to me. (You mileage may vary.)

productivity for indie authors by david lee martinThe first book has to be Productivity for Indie Authors, by David Lee Martin. For me, it’s the book that recently changed everything
about my writing career.

It’s the book that started me on my current re-education path.

David is minister, a successful author, and a long-time friend and someone whose integrity I trust. (You may know him from his free report, Published Is Better Than Perfect.)

When David offered to send me a beta copy of his productivity book, I dropped everything to read it.

It was time well spent.

This book really does live up to its title (and subtitle).

Here are a few things I learned, reading it.

First of all, I’m not a great writer. (This may not be stop-the-presses news to some people.)

I’m a storyteller.

Before reading David’s book, I didn’t realize the importance of this. Or even the distinction.

Then, in his book, I read:

See, to be truly productive we do not need to just be producing more. We need to be producing more of the right thing.

Then, he shared insights about identifying that right thing.

That made me pause. I had to go beyond looking at individual books’ sales, or even which book categories performed well for me.

My discovery: every one of my successful books, no matter how badly written, was written in a storytelling style.

When I write something that’s “just the facts, ma’am,” my books tend to fall flat.

Well, they still sell like hotcakes to data-hungry readers who don’t care if the book is well-written.

But, for anyone looking for something written with style, eloquence, and few typos…? Umm… no.

That can severely limit the size (and enthusiasm) of my audience.

This was a h-u-g-e “ah-HA!” for me, and it led to further discoveries.

It was the beginning of my current reading-and-studying binge.

In addition, I read The ONE Thing, which is a more general book about focus and productivity. David had made several references to this concept, and I wanted to know more.

While some of The ONE Thing was intended for a different audience, many of the suggestions applied to how I work, as well.

The ONE Thing brought me important additional clarity. But, I’ve talked with several friends who said they just couldn’t get through the book. So, you may want to see if your public library owns a copy you can borrow. (They probably do. For at least a year, it was a very trendy book.)

Anyway…

The rest of David’s book, Productivity for Indie Authors, delves into productivity tips and hacks. Many of them weren’t new to me, but the way David talked about them made a difference.

In some cases, he explained a fresh way to use things like templates, and how to apply the 80/20 rule, and so on. At other times, his context was something I previously hadn’t considered.

In general, I’ve been delighted to streamline more of my work with the ideas and tools he suggests.

But, for me, the biggest takeaway has been the new way I look at my writing career.

That triggered a rather large overhaul of how I do… well… almost everything.

Uncovering the storytelling ingredient was vital. It was the initial key.

(That may be unique to me. It’s not as if David said “this is the answer.” It just happened to be my answer, and I found it by thoughtfully reading David’s book.)

Regarding productivity, David began his book by explaining, “productivity will look different for different people at different times and stages in the development of their business.”

He’s 100% correct.

For me, some of his productivity advice was useful immediately. Other suggestions will be useful in the future.

But, the biggest thing I learned from reading Productivity for Indie Authors is what works (and doesn’t) in my writing career.

That led to me analyzing which things to do more of, which to do less of, and the areas where I need to develop better skills. (That’s one area where the 80/20 rule applies.)

In some ways, this has been humbling. I’ve had to admit to being a slacker. I’ve been looking for shortcuts. Too often, I’ve followed advice in lots of books, reports, and courses that assured me those shortcuts were viable.

Well, yes. They did work, short-term.

Long-term… not so great, and I got tired of constantly scrambling to write & publish new books to make up for the faltering sales of older books.

Now, I’m confident about the decisions I’ve made — and the new path I’m following — after reading David’s book.

I recommend it to any author/publisher at any level of expertise.

Here’s the link to Amazon.com: Productivity for Indie Authors, and here’s the link to Amazon.co.uk: Productivity for Indie Authors.

Family Secrets, Rejections, and Wounded Characters

Overnight, I realized one way to craft emotionally scarred heroes, and bitter antagonists & villains.

The explanation — an authentic backstory — was right in front of me.

(No, I’m not talking about my husband, though he can be a curmudgeon — but a thoroughly lovable one — at times.)

Instead, it’s a cousin.

Kitten
photo courtesy GraphicStock

Through no fault of his own, my cousin has been rejected by his immediate family.

Now, it’s heartbreaking to watch him in free-fall. He’s changing from a thoroughly cheerful guy to a wounded man with a bitter edge.

I’ve done everything I can to intervene. Worse, it’s the second time he’s had to deal with this issue.

The first time, he understood the dynamics, and the social pressures placed on his immediate family. It was a different era.

This time…? It’s not so easy to reconcile. I’m still hoping for a happier outcome.

Meanwhile, I can see how his dilemma fits perfectly in historical fiction. In a less enlightened time, my cousin’s “sin” was enough reason to act as if he’d never been born.

I’m keeping this generic, for privacy. You can probably think of a variety of issues that fit, from “secret baby” (the person is one, or had one) to gender identification, and from learning disabilities (in a family with high academic standards) to rejection of the family’s harsh religious beliefs.

Here’s how it can work in a story:

To a stranger, the handsome young man (or woman) might seem to “have it all.”

But, he may also have a secret. The evidence is well-concealed. He doesn’t talk about it, and no one knows (or clearly remembers) his family.

His hidden anguish drives him to push people away, or even treat others cruelly.

But, to him — perhaps like the family that rejected him — it may seem like “self-preservation.”

In other words, in his (or her) mind, he’s still the hero of his own story. He thinks he’s doing what’s best for himself, and perhaps for those around him. (His motto might be: “Life is hard. Learn that early.”)

As an author, that gives you a LOT to work with.

Today, I’m revising a romance novel that stopped making sense. One of the lead characters had devolved into a cookie-cutter “angry young man.” The more I wrote, the less I liked him.

Now, with these overnight insights, I know exactly how to give him an authentic (and perhaps poignant) backstory. Fingers crossed, I’m hoping that solves the plotting issue.

And, I’m still hoping for the best for my cousin. It’s not too late for a happy ending to that story, too.

2016 – Looking Back and Looking Ahead

For me — like many writers — 2016 was a year of surprises and distractions. It was also a year of learning.

I’ll still be writing in 2017. And, I know I’ll explore new writing & publishing paths, and revisit old ones.

Nonfiction

My nonfiction books continue to sell.  Even topical (“fast”) books I’d thought had short-term value, seem to keep selling.

I expect to write more topical nonfiction in 2017, usually on impulse.

Many people have asked me to elaborate on what makes a good viral topic for fast nonfiction.

I considered writing a book about it, but then I stumbled onto Amy Harrop’s Pop Culture Publishing Profits.

(That’s not an affiliate link. Aside from my own book, no link in this article earns me a cent. That’s so you can trust my advice.)

Recently, I bought that report and I like it. Amy has done a great job explaining a wide range of options and resources, so I see no need to reinvent the wheel.

In my (admittedly biased) opinion, if you’re interested in writing topical, viral nonfiction — books you’ll write in days, not months — you’ll want both:

  • My book talks about the research & writing process, and the things that help the book sell well and earn great reviews.
  • Amy’s report explains how to find — and predict, early — the topics worth writing about.

Nonfiction Niche Selection: Useful Tools

For niche research — when I’m searching for unique ideas that fit my “fast books” writing style — I like KDP Rocket software.

Yes, I also use KD Spy and Ebook Niche Explorer, but KDP Rocket can show where the “hidden” topics are. And, KDP Rocket tells you exactly how much competition you’d be facing.

Of the three, KD Spy is the most simplistic if you need at-a-glance results for categories and keywords you already know. I can click it and see, instantly, whether I’m looking at a good niche… but only if I’ve already chosen the niche or keywords.

Ebook Niche Explorer can be confusing and I don’t rely on the red-yellow-green guide (or the text advice) to tell me if I should bother with that niche. However, as an adjunct to other tools — and strictly for experienced, data-minded writer/publishers — it can be very useful.

For the most in-depth and precise niche research, KDP Rocket may be the best, if you’re serious about nonfiction success. It’ll show you book ideas you may not have considered. And, KDP Rocket is from Dave Chesson. If you’re not reading his website, regularly… start now. It’s a gold mine. And he’s a good guy.

Also, if you’re new to nonfiction, Britt Malka has published a pretty good report that covers lots of basics, stylishly: Write, Publish, and Have Fun: 7-Day Blueprint. It’s best for absolute beginners, but may help others who’ve struggled to understand how nonfiction books can be built, quickly.

Coloring Books

I’m still creating and publishing coloring books. However, after some initial, impressive successes — which I’ve talked about, online — my average coloring book income has remained around $20/month, per title.

210 bold and easy christmas ornaments
This IS a book I co-authored.

The problem, according to fans: within a couple of weeks, competing books — with very similar titles and covers — appear at Amazon.

Some buyers have been confused.

And, unfortunately, the artwork in those other books has disappointed my fans. Then they realized the book was just a look-alike.

But, as long as competing publishers aren’t copying my books, line for line, there’s little I can do.

You can’t copyright an idea, and you can’t copyright a book title.

That’s okay. In 2017, I’ll keep publishing coloring books for loyal fans who’ve learned to shop carefully. The initial weeks — before the imitators show up — are usually very good.

And, frankly, I’m going to step up how bold and different my style can be. There’s no way other publishers can copy the extremely stylish designs I can create. So, that’s (literally) on the drawing board for 2017.

Sure, I’ll still publish very mainstream coloring books. They may bring in only $20/book/month, but it’s reliable income. And, for me, those books are pretty easy to build.

In general, I think the coloring book marketplace remains strong, but only if you’re publishing good books, in very high volume.

(If your plan is to fill coloring books with clipart — or mandalas you generated using a free resource, online — forget it. That may have been successful a year or two ago. Today…? Not the best idea.)

Otherwise, if you’re able to turn out high-quality, unique, very stylish coloring books, standing out in the crowd is key. And, to be honest, income is still a coin-flip.

If I didn’t love creating coloring books, I might not bother at all.

Genre Fiction

In 2016, I returned to my writing roots and worked on Regency romance stories. I also dabbled in other sub-genres that interest me.

I bought and read about 40 books about writing in general, or about sub-genres that I enjoy. And, I read ~2 books/week in those sub-genres.

In addition, I took courses about writing fiction. Lots & lots of courses.

So, 2016 was a very educational year.

Along the way, I developed some great systems for plotting, like using movies for story beats. Also, I discovered superb resources for romance writing.

But… I kept writing flat, boring stories. The few times I actually finished books and published them, I removed them from Kindle within a day or two.

Why?  Well, they were awful books. My policy is: if I’d be embarrassed if my mom or grandmother bought one of them, that book shouldn’t be sold to anyone.

Despite that, I think 2016 was a good year. I started to understand what I’m truly terrible at, and where my weaknesses are.

It was a little humiliating, but I’m pretty sure I’ve passed the oh-dear-heaven-that’s-awful stage of fiction writing. (I hope so, anyway.)

In 2017, I’m ready to write better books. And then, with practice (and reader feedback), write better ones.

2017 is going to involve a lot of fiction. And — since it’s my bread-and-butter — more fiction and coloring books.

Private Groups – Worthwhile?

In late 2015 and throughout 2016, I joined several private groups, usually at Facebook. Most came as part of a membership offer, or they were for students in related (paid) writing courses.

Half of those groups never got off the ground, and went silent within a few months. That’s okay. I’d received good value from the related courses.

In addition, a couple of Facebook groups were tremendous to start with.

One still is. It’s related to coloring books, and organized by Bill Platt. I check-in about once a week for updates, and I learn more each time I scroll through the posts. (Bill and I don’t see eye-to-eye on many things, but when he’s brilliant, he’s brilliant. And I say so.)

Another Facebook group — fiction-related — had a confusing start and not much structure from the beginning. The phrase “herding cats” comes to mind.

Nevertheless, conversations were lively for months, mostly due to member participation. I met wonderful writers, and learned a lot about the sub-genre we discussed. Despite some awkward moments, it was time well-spent. Many group members seem to be moving on to other projects, now.

I have no complaints and feel as if I received good value from each course I signed up for. If the related FB group was helpful, too, I saw that as a bonus.

One Facebook group is still strong and so very good, I wish I could offer you a way to get into it. It’s the group related to Geoff Shaw’s Kindling training. I think it’s by invitation only, or through members authorized to share links to the sign-up page. (Tink Boord-Dill is one of them. Get on her mailing list. Her courses tend to be brilliant, as well.)

Another new-ish one is Paul Coleman’s “tiny books” Facebook group, related to his report/course on the same topic. (I think that was a short-term offer, so I don’t have a link to it.) So far, that’s been a great community.

In 2017, I’ll be selective about which other groups I sign up for, and how much time I’m at them.

Writing and publishing must be my priorities.

Udemy Courses I Recommend

Late in 2016, two Udemy courses helped me grasp what I was missing as a fiction writer.

I recommend both courses.

1) The first one is Jessica Brody’s Writing Mastery: How to Develop Blockbuster Ideas that Sell!

In it, Brody explains four points that are essential to a “high concept” story. They may not be new to experienced authors, but her approach is a little different. Then, she shares several fun ways to come up with unique story ideas.

I feel as if her four points plus the PDFs made the course worthwhile. (And really, anyone who’s written 15 books and at least two are being made into major films… that’s someone to learn from.)

[Still valid in Dec 2016 —> Look for discount coupons for Brody’s courses at her website.]

2) The other Udemy course is Clark Chamberlain’s Punch them in the Gut: How to Write Stories with Emotional Impact. (It’s a price-y course and worth it, but — if possible — look for it on sale or with a discount coupon.)

In Chamberlain’s course, I saw the massive element that was missing from my fiction. I’d thought my stories had emotional impact, but… no, I was clueless.

His course is vital if you’re not getting rave reviews for your fiction, and if readers aren’t telling friends to buy your books.

That course is rather intense, and I’m not sure I’d recommend it for beginning writers. Start with Jessica Brody’s course, instead.

Between those two courses, I have a path forward. I can see exactly what’s been missing, and how to fix it so my stories have the energy they need to sustain my interest — and readers’ — from start to finish.

The PDFs from both courses are pure gold, as well.

(Note: I still recommend every course Geoff Shaw teaches at Udemy. I sign up for them as fast as they’re available.)

Expectations for 2017

I’m far more confident about what I’ll be writing in 2017.

Sure, I’ll still make mistakes. Probably some stupid ones.

Speaking of mistakes, if you haven’t seen the J. K. Rowling clip that’s going around Facebook (from her 2008 address at Harvard University), watch it now. It’s inspiring: https://www.facebook.com/globalinformer/videos/1438123899536951/

In some ways, 2016 was a year of wheel-spinning. But, it was also a year of learning.

With the new information I’ve absorbed over the past several months, I’m sure 2017 will be a very productive year.

I’m not sure how many new courses or books I’ll buy. And, I’ll be so busy writing, I may eschew all but the most helpful Facebook groups.

But, if something is truly worthwhile, I’ll let you know.

My 2017 is going to be a write-write-publish-publish kind of year. I feel as if I (finally) have a good idea of what works (and what doesn’t), and it’s time to put all this information to work.

This is a very good feeling, and I hope you’re looking forward to 2017, as well.

Fiction Plots: Rough Start Romances (review)

In real life, many people want to meet someone… and it’s love at first sight. Everything is perfect, and continues so, through courtship, engagement, and marriage. And, we want to live happily ever after.

Many of us grew up believing that most romances followed that exact path. And, when ours didn’t… we turned to romance novels.

cinderella glass slipper and coachThey affirm that, somehow, we too will find our “other half,” or our “split apart” person, or Prince Charming.

Or, in a not-quite-perfect relationship, romance stories help us reconnect with what charmed us when we first fell in love with the partner we’ve chosen.

And then there’s reality’s darker side. 40 to 50 percent of all American marriages end in divorce. The statistics are similar in the EU and in the UK.

Tip: If you want a long-lasting marriage, Chile may be a good destination; their divorce rate is around 3%. (The trade-off…? Chile seems to rank 47th out of 69 countries, in terms of quality of life. However, I’m not convinced that’s a reliable stat.)

So, in most of the world, romance stories, novellas, and novels have a steady, eager audience. (No matter what genre you write in, a romantic story arc can increase your book’s popularity.)

But… a story that’s just “meet > love at first sight > courtship > marriage > happily ever after” would fill about 1,000 words (or less) before it was a snooze.

One huge trick to writing successful romances is getting the story right. From the outset, readers need to feel fairly certain that everything will lead to “happily ever after” (aka, HEA) or at least “happily for now” (HFN).

They just don’t want to get there too quickly. They want to savor the delicious tension of a growing, intense romance.

And, they want a story that’s believable. If they can’t imagine themselves as half of the romantic couple… well, it’s just more of the disappointment — feeling “left out” — that they’re coping with, in real life.

Mind maps can work

You can take your hero & heroine, and mind map every possible way things can go wrong, and then go right for the HEA (or HFN).

That could be a complex mind map. Possibly the size of an entire wall, to accommodate all the lines & arrows.

And, even then, you might get lost in the details. (I know that I would. I’ve tried this and got overwhelmed in minutes.)

What most romance writers want is a good, simple plan or template they can use, over & over again. Change the hero, change the heroine, change the setting (and perhaps the time period), and follow the formula.

Result…? A story that’s fun to write, and happy readers who’ll buy every story you write. And they’ll recommend your books to their friends.

The good news is: someone has put together a series of formulas for you.

Rough Start Romance (a report)

Generally, I rave about Britt Malka’s reports for writers. She has a knack for reverse engineering stories and plot elements that work.

Britt sent me this report as a review copy. If she hadn’t, I would have bought it. It’s that good.

In Britt’s “Rough Start Romance” report, she delivers one of her best romance analyses so far.

heart of heartsIt’s 26 pages and I think it’s close to essential reading if you’re struggling with a romance plot, or romantic elements in your suspense, cozy mystery, or other genre fiction.

She’s combed through book reviews, reader forums, and blurbs of successful romances, and she’s broken them down into readers’ likes and hates.

And then, she grouped them logically into possible story arcs. Even better, this report is loaded with details, pros and cons, and suggested ways to avoid disastrous plot elements.

For example, Britt opens by analyzing the differences between a one-sided interest and a “hate at first meet” romance.

And then, she breaks them down into how to write each kind, with lots of options. (Like: should your hero be the one who’s interested, but your heroine isn’t, or vice versa? Which is more appealing to most readers, and what are the challenges for writers?)

For one-sided interest stories, she explains a variety of ways to develop the romance, whether you’re writing sizzling and sexy stories, or light romantic comedies.

For “hate at first meet” romances, Britt has figured out several ways that premise can works well. She also explains the deal-breakers… the things that will ruin that kind of story, and result in toxic reviews.

And, throughout this report, Britt includes story ideas, side-character suggestions, body language and speech mannerisms to give your story more depth (and credibility), and a lot more.

My advice: If you want to make romance writing easier, get this report

This report isn’t inexpensive. But, in my opinion, it’s a must-own for any writer who’s struggling to create credible romance plots.

It’s especially useful for new romance authors, who hit writer’s block somewhere around the first third of the book. (Not that I speak from experience, mind you. Ahem.)

Her tips also work for “short reads” stories, as well as epic-length novels.

“Rough Start Romance” clearly explains how to keep your readers engaged (no pun intended) from the first page to the last, with no major stumbles — but lots of juicy, what-will-happen-next tension — from meet to marriage.

Here’s where to find* Rough Start Romance: http://malka.biz/rough-start-romance/

*In the interest of writing unbiased reviews, I don’t use affiliate links for reports and products like this. So, I don’t earn a cent if you buy this report. My review is written from the heart (no pun intended), and I truly believe this is one of Britt’s best reports, so far.

Income: Best Nonfiction Tactics

At this moment, I’m knee-deep in fun: writing and illustrating holiday books.

But, last week, a friend and I discussed some of our best nonfiction tactics. Some are definitely worth sharing immediately.

In nonfiction, there are at least three main ways to earn a steady income. (Some of these tactics apply to fiction, as well.)

1a) Lots of focused books

Write lots & lots of books. Preferably about a single, focused topic, if you’re using the “1,000 True Fans” business model. (And yes, that works.)

If you like that idea, this video explains the concept in detail.

1000 true fans from Anna Do on Vimeo.

PROS

  • You can write shorter, highly focused books, and price them low. (In Kindle, they’re sometimes categorized as “short reads.”)
  • Then, you can also “bundle” a bunch of those shorter books into one larger book, and charge a higher price (earning a far bigger royalty, per book sold), and still give your fans & readers a bargain.
  • Those larger books can also be published in print, via CreateSpace, Nook Press, etc. Your individual, per-book profits can be higher than with Kindle books, and libraries may buy your printed books, in bulk, one or two for every library in their networks.
  • The exposure you get from lots of good books is a great way to be noticed, quickly.  That moves you towards the tipping point of (theoretically) 1,000 true fans.

CONS

  • Your books must be very good (or at least very original) and stand out in the crowd. You must have a pretty good understanding of the field, too. (You can acquire this as you research.) Choose your niche wisely.
  • Unless you’re absolutely fascinated by the topic, by the time you get to the third or fourth book, you may be bored out of your mind. Worse, if you’re bored when you’re writing, your readers are likely to recognize that… and stop buying. So, the time and effort you invested up to that point…? Poof. Gone.
  • If you’re planning to outsource each of your books for $200 or less, or if you expect to use software (and a bunch of high-quality articles you’ve copied, online) to “spin” and turn out books… forget it. You must write your books with a compelling “voice” and viewpoint that’s unique to you.

1b) Lots of topical books

This is the model I describe in “How to Write Fast Books about Hot Topics in 10 Days or Less.”

Basically, you find a trending (or soon-to-trend) topic in the news (or in pop culture).

At the very least, I look at:

  • News headlines.
  • Words and phrases trending at Google and Twitter.
  • Upcoming movies, books in pre-order at Amazon, and trending TV series (and topics related to shows that Amazon Prime TV is testing).
  • Anything I see, online or off-, that makes me want to learn more.

And then I choose a topic (or question) that “glitters” for me. That is, I have a gut feeling that the topic is going to trend in the near future, and it seems like fun to research.

After that, you work crazy-as-a-loon long hours, researching & writing the book.

Then, you publish it via Kindle. (I recommend KDP Select, at least for the first 90 days. Then, people can “borrow” your Kindle book and you get paid for however many pages they read.)

After the first 90 days, if the “pages read” income isn’t significant, take your book out of KDP Select (but leave it in Kindle), and then publish it in a variety of markets via Draft2Digital.

And, you (hopefully) ride the exhilarating wave of popularity (and book sales) for a month or two, or longer.

Then… you do it again. New topic. New books/s.

I describe this in more detail in my article, Several Questions – Answered.

PROS

  • If you’re already interested in the topic, this can be so much fun, you don’t notice that you’re working 12- and 14-hour days. (If you have a day job, you can do most of the work over a single weekend.)
  • Your research can produce multiple books. They might be tightly focused niche topics. Or, you might write one book from one viewpoint (say, “true believer”) and a second one from the opposite angle (“rabid, frothing-at-the-mouth skeptic”). Tip: In New Age niches, skeptical books rarely sell as well as the “true believer” variety.
  • The money can be kind of amazing. Four figures per month, when it goes well. Even higher if you’re living a charmed life and you hit all the “hot spots” for eager readers: Brilliant topic, perfect editorial angle, superb research, eye-catching cover, and a title that grabs attention. Not necessarily in that order.
  • Some of these books remain popular for years. In one case, I’ve earned a high five figures from a book that took me less than a week to throw together.

CONS

  • Three or four long days into the topic, you may realize you’re just not that interested in it. The remaining long days can be excruciating.
  • Since the book is rushed, it will contain errors, not just typos. Some critics will rip you shreds over that. (My advice: Don’t read your reviews. If you absolutely must know what critics are saying, in case it’s valid: hire someone at Fiverr.com to skim the reviews and summarize them for you.)
  • Also, all the same warnings, listed above, related to writing lots of focused books.
  • The topic may flat-line so fast, your book never stands a chance. Only about 20% of my books have met that fate. But, I don’t flinch at working long hours for disappointing results. Not as long as 80% of the results are worth the time, effort, and exhaustion.

2) … Plus peripheral products and services

If you’re a pro (or can become one) in an area where people seek experts, coaches, courses, or peripheral products (worksheets, or related products you can make, outsource, or drop-ship), a few books can earn you a pretty good living.

The money won’t be so much from the books, as from everything else you’re selling.

Choose any somewhat popular niche.

I recommend anything related to a hobby or subject that’s interested you for years, preferably since childhood. Ideally, you already know a lot about the topic, and relish any excuse to delve more deeply into it.

Of course, make sure the niche isn’t saturated. However, I’ve yet to see any popular (or evergreen) niche with zero opportunities for specialization. (See the “long tail” discussed in the “1,000 True Fans” video, linked above.)

PROS

  • It’s easy to remain focused. You’re only interested (researching & writing) about one topic. You may need to cast a wider net, to include fresh insights — from other fields — in your work, but that’s what will help you stand out in the crowd. 90% of your work will be about one thing, and only that one thing.
  • There’s no limit to what you can add to your income streams, especially if you attract enthusiastic fans who buy all of your books. Sure, they’ll want your niche-related products… they may also want the baseball cap, the mouse pad, the coffee mug, the calendar, the coloring book, the blank journal, etc.
  • Adding a blog (perhaps with curated content and guest bloggers), plus some social media marketing, can be free, easy, fast marketing. Some authors compile and expand a collection of their own blog posts, and turn them into best-selling books.  (Using articles about being a successful author, Chuck Wendig — whose language will curl your hair — has done this, successfully.  Dean Wesley Smith has done this, as well.)

CONS

  • This isn’t as passive as a business model that’s wholly focused on book royalties.
  • You may be dependent on others. Whether you hire staff, use outsourcing or drop-shipping, someone needs to keep an eye on quality control. That part of this model can spread you fairly thin. Be prepared. Hire reliable staff, early.
  • If the bottom falls out of your specialty, you may need to start all over again, from scratch. Be very watchful of trends, especially if your focus is something that’s emerged in the past few years. But hey, that’s true of almost any niche (in nonfiction and everyday life), or even genre (in fiction).

3) …Or, become a celebrity

This is a business model I’ve stumbled onto, repeatedly. I seem to have a knack for it. (I’m not kidding, and that’s not self-aggrandizement. If you know me in real life, you know what I’m talking about.)

If I were to choose this deliberately, here’s what I’d do.

First, I’d look at my own interests. Specifically, anything I’m already enthusiastic about, that’s also related to a pop culture trend. (Preferably one that’s still in its early days, and gaining popularity steadily.)

Then, I’d look at existing books, TV shows, successful podcasts, and topics of panels/talks at related conventions and conferences. (For the broadest possible range of pop culture trends, start with past program lists from Comic-Con and Dragon Con.)

Then, I’d choose a slightly under-served niche, create a hybrid niche, or focus on one where I know I’m already an expert.

And then, I’d choose a pen name (for privacy), set up a blog with news related to the topic, as well as my own work (for fans to enjoy, when they discover me), and write lots of short, focused, fun books on my topic.

After that, I’d start applying to small, local conventions that are related to that general (or specific) area of fandom/enthusiasm.

And then, I’d build from there.

From fly fishing to the original Battlestar Gallactica, there are conventions related to any topic. Some are small, at public libraries. Others occupy multiple hotels in major cities, for three-day weekends.

The money in this business model can come from books. The more books you write & publish, the better.

However, far bigger income may result from personal appearances (and perhaps book signings) at conventions.

Even at the “C list” celebrity level, I could earn four figures per weekend, and all of my travel expenses were included. Often, I was given a really luxurious hotel suite, not just a Motel 6 room that was kinda-sorta near the event site. (The more popular you are, the better your accommodations will be.)

In most cases, all I had to do was speak (or be part of a panel) for a couple of hours during the weekend. And, there may have been a meet-and-greet or autograph session (or both), usually with yummy snacks and great conversations.

To be honest, I’d have gone to many of these events, free of charge, just to have time in the “green room.” That’s where the speakers & celebrities spend their free time, relaxing, and sometimes talking about everything except whatever they’re famous for.

The conversations are rich, delightful, and sometimes hilarious. I’ve treasured every one of them.

Tip: At first, you’ll market yourself and get your own gigs, sell your own books and merchandise, etc. Then, you’ll hire a manager (make sure your contract is great… ask a contract lawyer to review it). And, you’ll probably hire staff to man your event booth/table.

PROS

  • If you’re already enthusiastic about this topic, you won’t be “working.” You’ll enjoy every minute of it. Whether it’s scribbling blog posts, writing books, interacting with fans & fellow enthusiasts via social media and forums, or speaking at events… this can be non-stop fun. It won’t seem like work.
  • The money. I know people who appear at two fan-related events every weekend, every month. Just for showing up, they’re earning five figures per month… and that’s just on weekends. (Some of them have “day jobs,” as well.)
  • Every time you write a book, or create a related product, your “1,000 true fans” will buy it. For as long as you have loyal and enthusiastic fans, your income is guaranteed.

CONS

  • Events can be exhausting. And they take time away from your social life and personal relationships. Most celebrities I know limit themselves to one event per month, at the most. Fewer events = less income.
  • Some enthusiastic fans know no boundaries. If you’re a relatively private person, your privacy diminishes the more popular (and visible) you are. A few people (Tasha Tudor, J. D. Salinger, and others) have managed to achieve wild popularity while living somewhat reclusive lives. Whether you’re shopping for groceries or taking your kids to soccer practice, the fans will still stop you and ask for autographs. And they’ll want to talk. And talk. Some celebrities love that. Some don’t, and — as soon as it’s viable — they hire staff to minimize their exposure.
  • The more popular you are, the less privacy you have, in media, too. Critics will start making personal insults. Expect that. (See my advice above, about not reading your book reviews.) Anne Rice has been a high-profile example. Personally responding to her books’ snarky reviews may not have been a smart choice.
  • When the popularity of the topic collapses, your audience can diminish in a blink. The handwriting may have been on the wall for some time (I’m thinking of the recent cancellation of Ghost Hunters on SyFy. The phrase “docusoap” suggests the market had been declining for some time.) But, if you retain your 1,000 true fans… even a near-total collapse of the general fan base can be okay. Also, it might be an opportunity, because you’ll have far less competition for book buyers and fans.

Nonfiction can earn as well as — or better than — fiction

Fiction writing can be an easier choice for some writers.

Your books never have to be updated. New fans will continue to discover you… forever.

Many fiction authors — especially indie authors — can earn a comfortable, full-time living from their book royalties, and nothing else. No book signings, no personal appearances at events, etc. That can be appealing.

However, for those who can look “outside the box” (or perhaps “outside the books”), nonfiction can provide a stronger income and a more interesting, diversified lifestyle.

Fiction and nonfiction share a lot in common. But, looking at them as business models, you’ll see some sharp contrasts.

Choose the one with the most appeal, for now. You can always shift gears (and pen names) if you change your mind.

Nonfiction Book Series – Britt’s Ideas

I bought Britt Malka’s “Divide and Conquer” report out of curiosity. I’ve been writing nonfiction — mostly for traditional publishers — since the 1980s. I still write a lot of nonfiction, especially shorter books that I publish myself.

Britt Malka - Divide and ConquerSo, in Britt’s report, I didn’t expect to learn much. Not much that’s new to me, anyway.

Her report was a surprise. (That’s an understatement.) It’s not the same old “how to get 5 articles/books/videos out of one idea.” Far from it.

My experience

I spent about an hour going through this report. Using Britt’s suggestions, I produced a list of 28 short, nonfiction books (in one sub-niche) that I can write with little or no research.

Many of them can be written in a single day. The others will take me three days at the very most.

Since Britt’s report is $9, the 28 book ideas works out to about thirty* cents per idea. Even better, these are GOOD book ideas… not just “sure, why not?” ideas. I won’t be writing fluff, and I won’t be repeating myself.

Readers will like these books.

My first book from Britt’s report

This past week, I wrote one in two half-days. (I worked on other projects for half of each day, and then dictated — to Dragon Naturally Speaking — for a couple of hours.)

I edited that book the next day, and created its cover. (I continued working on my other projects, as well.)

On the third day, after one final pass, I published the book. With no marketing — not even mentioning the book on social media — copies were already selling.

I won’t claim that starting with an Amazon rank of #150,000 is great, but this is a niche where I’m competing with TV stars who write their own books.

So, I was pretty happy with that rank on the first day.

Today (four days later), my book is on page one at Amazon Kindle, for its top keyword phrase. And, my book outranks the current best-sellers of two TV stars in that same niche.

I’m pleased. And, I’ll write another book from my new list, later this week.

Yes, I recommend Britt’s report.

Once again, I’m impressed by how well Britt writes reports to spark fresh book ideas and insights.

This report can pay for itself (in book profits) in less than a week… maybe much less. (In my case, it’s already a winner.)

After that, I’m confident these books will continue selling for years.

But here’s my usual advice: This only way this report is worth buying is if you actually write more books. (And, if you’re already writing and this would be a distraction, skip it… for now. Don’t get sidetracked. Finish your current books!)

Britt offers solid, evergreen book ideas. They’re different. If you’re like me, you’ll see fresh topics many authors will never think of.

When I checked my sub-niche, only three (of the 28 ideas) had any competition at all.

And, checking the competition, I thought of four more book ideas for that audience.

If you’re writing nonfiction (or have ever thought about it), you probably need this report. Here’s the link (not an affiliate link): Britt Malka’s E-Book Series Ideas (aka “Divide and Conquer”)

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*When I first rushed through this article, I said three cents. That was, obviously, a typo. It should have said thirty (30) cents. Either way, this report still delivers remarkable value.

Publishing for Love, Money, or Both?

This morning, I’m inspired by Seth Godin’s latest article, Looking for the Trick.

As I see it, there are two ways to earn a good income from books. (There’s also a hybrid version, which I’ll talk about later in this article.)

The hungry audience

One way is to find a desperately hungry audience — readers who are so frantic for the kinds of books they enjoy reading, they’ll buy and read almost anything. For them, “good enough” can be good enough… until really great writers show up and offer them something better.

That’s true in fiction and in nonfiction.

The more books you publish, the more you can earn. Book quality, cover design, book title, and book description… each can be a factor, but the basic business model is, “Find a hungry niche. Publish lots of books in it. Make money.”

The only tricky parts of the equation are (a) finding a category with desperate fans, and (b) throwing enough “good enough” books at them.

And, of course, when to move on to the next hungry-but-underserved audience.

On this path, publishing books is “just business.” To succeed with this model, you MUST separate yourself from how you feel about your books. You cannot care about snarky one-star reviews, and jeers by competing authors.

Income is all that matters. As long as the money is there, don’t change anything.

The realm of your passions

The other business models relies far less on marketing.

(If you’re at all practical, category research is probably a good idea. Not imperative, but a good idea. Obviously, Neil Gaiman can write anything he wants, and his books will sell. As he describes his process, “I make things up and write them down.” But, even Neil Gaiman had to build his career, gradually.)

Let’s say you love the Victorian era. If you could “live” in that era, in your mind, and write books, that would be bliss. So, you might write Victorian romance, mysteries, adventures, steampunk, dreadpunk, or books in any other genre that can be kinda-sorta set in a Victorian context.

Maybe you’re a mystery buff. You’re as happy crafting “locked-room” mysteries as you are writing whimsical cozy mysteries, or even police procedurals.

Or, maybe you’re a nonfiction writer, and love producing books about the latest weight-loss trends, or musing about royalty, past and present.

Perhaps you wake up each day, eager to see the latest news about UFOs, reptilian aliens, or treasure hunting opportunities. You can hardly wait to share your enthusiasm with others, in your books.

If you know that there’s an audience — even a small one — and you write with passion, insights, and originality, you can build a successful career as an author/publisher. Whether it’s as fast a route to success as the first business model… that’s a coin flip.

With either of these two approaches, you don’t have to have a bazillion eager fans.

The 1000 True Fans rule applies: Produce enough things (books, audios, courses, mouse pads… whatever) that your 1000-or-so fans keep buying, and you’re set for life.

(If you like that concept, here’s Kevin Kelly explaining it in 2016.)

But, whether or not the 1000 True Fans concept seems practical, the real question is which business model will make you happier, long term.

(I’m assuming that — until we live in a Star Trek-ish reality with a guaranteed basic income — paying your bills is an essential part of “happier.”)

Each of those two business models — publishing for money or writing for love — can involve equal amounts of passion and energy. Each can be equally satisfying, depending upon your goals.

With one approach, you take pride in your ability to meet audience demand quickly, with just enough effort to see your income grow.

With the other, you’re immersed in a very personal world where you are happy. Money is secondary. You’re thrilled if you can earn enough to “live” in the world of your books, every day. Or even a few hours a day. Or on weekends.

Is a hybrid path the answer?

Many aspiring authors decide on a hybrid path.

That’s a business model that uses “hungry audience” book categories as a springboard to achieve your long-terms goals as an author.

To start, you can spend hours (days, or even weeks) researching different book categories, to find desperate, under-served readers. Then, you’ll identify the essential tropes necessary to sell to them.

Or, you’ll pay a consultant (or join a related mastermind-ish group) to identify those categories and tropes for you.

And then you’ll publish books in the recommended categories.

That income will pay the bills while you work on your true love… the books you love to write.

Fingers crossed, by the time you’ve hit burnout as a “good enough” publisher, your own books are reaching an appreciative audience and the income is good.

At that point, you no longer need the “good enough” books to pay the bills.

But, as Godin suggests in his article, that hybrid path can be the most toxic choice among the three. No matter how “quick, cheap, and easy” the shortcuts seem… sometimes, they aren’t.

Shortcuts – do they cost too much?

There’s the financial cost of business consultants & memberships, hiring ghostwriters, and advertising.

There’s the emotional cost. To be honest, turning out “good enough” books can feel like a sham. It can erode your creative soul and embitter you.

But, being practical, you say to yourself, “It’s this or working in fast food,” while you’re building the career of your dreams.

(Okay, it may not be that extreme. However, even a pretty good 9-to-5 job — more like an 8-to-7 job, now — can leave you with little energy for your own writing. “Publishing to market” — as some call the first, hungry market business model — can be a far better alternative.)

On the flip side, if you pour your heart and soul into your own books, you run the risk of not being recognized for your work… not in your lifetime, anyway.

(You may also pour buckets of money into high-priced editors, cover designers, and book marketers.)

You can feel just as jaded as the “I’m in it for the money” indie publisher.

So, neither path is a sure thing. Even the “it’s just a business” approach can fall flat, if a book category isn’t as viable as it looked… or if (and when) too many others start exploiting it.

Sometimes, decisions aren’t easy

If you’re trying to earn a living wage from books, trial-and-error may be necessary.

I’ve been a full-time writer/author/publisher for over a dozen years now. I used to write for sites like Suite 101 and for Write For Cash, earning $15 per article. I averaged about $10/hour, and supplemented it with Google AdSense income, back when that was viable.

I still work with traditional publishers. I’m still under contract, but only for books I write in a specific nonfiction sub-niche. I also write large portions of seasonal, traditionally published anthologies.

And, I’ve been self-published (indie) for decades.

My current business model (late 2016)

Right now, my hybrid to-do list includes a tangle of book projects. Over the next year, I hope to narrow it to two main categories.

  • As of September 2016, I’ve spent months writing short fiction in “hungry audience” sub-genres. Fortunately, I like these sub-genres. (This route isn’t as easy as it sounds in sales letters.)
  • I’m writing nonfiction in a niche I love, and where I have some fame. But — to be honest — that audience tends not to buy books. (I absolutely love my fans. Thank heavens for Kindle Unlimited “pages read” income, and libraries that buy print copies of my books.)
  • I’m publishing coloring books and related nonfiction, which provides a little more income each month. They’re fun, and the fan mail is wonderful.
  • I’m writing the occasional topical book (my fast nonfiction) for quick cash. It’s exhausting but profitable… in spurts.
  • And, I’m working on short fiction in sub-genres that I’m more-or-less making up. They’re what I enjoy, but even those short books take time… lots of time, as I weave story threads in my mind. I scribble long passages on pads of lined, yellow paper. And then I rewrite them the next day. Gradually, those stories take shape.

With lots of different book projects providing income, I’m able to put any one kind of work to one side, if I need a break from it. I’ll return to it, weeks or months later, with a positive outlook and fresh energy.

However, books and creative projects are my “day job.” Every morning, I can choose what to work on. I know that I’m lucky/blessed in that respect.

Are you making great stuff?

So, I’m looking at Seth Godin’s article, and nodding my head in agreement. Making great stuff is the best path of all.

The challenge for most of us is: finding a personal path that’s practical, but leaves us enough energy & enthusiasm to pursue our great stuff.

The answer is not one-size-fits-all. Some false starts may be involved, and a few glimmers may fizzle out.

Of course, guard your bank account. Investing in every “shiny thing” that shows up in your mailbox or in conversation… that’s a Very Bad Idea.

But, more importantly, guard your creative soul. If you’re doing anything that puts it in jeopardy, look for another, better path.

“Overnight success” may not be on your menu of options.

Find a path you’re contented with. Find one that — even if it meanders — is leading you in the direction of your dreams.

And, if you have a minute or two, let me know what that is. Leave a comment. I’d love to know what you’re working on, and what you’d love to be writing.