Lately, I’ve been creating YouTube videos to promote my nonfiction books. Often, I share one or two tips from a book, and then point viewers to it at Amazon.
That presents some slight problems.
First of all, there is no way I’m stepping in front of a camera. That’s a privacy issue.
So, my presentation has to be compelling.
The second issue is a quirky one. I’m kind of famous in one niche, and people know my voice from lots of radio shows, public appearances, podcasts, and so on.
(I was on the History Channel once, as well. It was less fun than I’d hoped.)
But this means I can’t sound like myself in videos under another pen name. Someone is sure to notice the voice and say, “Hey, wait… I know that voice! She’s [pen name]!”
So, my presentation has to say everything in text, usually in slides, right there on the screen.
(I use music for the backgrounds. If you’re doing this, I recommend getting the 7-day free trial membership at AudioBlocks.com. You can download 20 audios per day. It’ll save you money while you’re deciding whether you want to continue making videos.)
To keep my slides interesting, I’m studying TED Talks.
As a shortcut to understanding what works – and doesn’t – in related slide presentations, I like a book called How To Design Ted Worthy Presentation Slides, by Akash Karia.
If you don’t mind reading an older version of that book – it’s shorter by about 35 pages – you can find a PDF of it here: http://communicationskillstips.com/wp-content/uploads/2013/10/How-to-Design-TED-Wothy-Presentation-Slides.pdf
He links to some great resources.
Like many people, I’m stepping away from Facebook. Not entirely, because – for now – it’s still useful for connecting with fellow writers. And for advertising, maybe.
(Seeing how wrong Facebook got my interests, I’m not as enthusiastic about their “targeted” ads, now.)
I might just use HootSuite to post quick links at my Facebook page. It is a convenient way for people to see them.
Or, I’m considering doing that at a blog (maybe here), and people will see those posts if they’ve subscribed to my emails (in the right column on this page), or if they use an RSS reader. (Yeah. I know. That’s very old-school, but it’s something I may go back to, myself.)
So, I’m interested in your reactions. How would you feel about a mix of quick, short links-plus-blurbs here, in addition to my usual everything-but-the-kitchen-sink posts?
Or, should I set up a “just the links, ma’am” kind of blog, for those posts?
UPDATE: The response was almost immediate. Many of my readers made it clear that they prefer infrequent, personal, sometimes-long articles. So, I’ll be setting up a separate micro-posts blog for links, trivia, and the occasional/fleeting bright idea.