On my side of the keyboard, this is a busy research-and-write week. So, even though I haven’t had breakfast yet, I’m flying through another quick post.
(Btw, feedback about Facebook – and the number of people who prefer to hear from me via blog posts – has been surprising. Well, maybe. I kinda-sorta knew that a lot of friends were phasing out Facebook. The feedback confirmed it, big time.)
KDP Rocket or KDSpy?
It’s a coin flip, and if you haven’t written and published at least one to three books, I’d say: buy neither. You can manually research nearly everything those tools do.
(Yes, it will take you time. Yes, it will be tedious. It’s also what most of us did before this software was available. And, unless you can throw money around with wild abandon, you’ll do better to invest in editing, proofreading, or a good book cover. Once you have actual book income, you can dedicate some of it to time-saving tools.)
But anyway… I rely on both KDSpy and KDP Rocket. Both save me so many hours of market research, I can’t imagine being so productive without them.
But, I also understand a limited budget, even after your books start selling.
A lot of writing (and self-employment, in general) can have a feast-or-famine swing, at times. That’s especially true if some of your income is from seasonal books, or you’re paid by traditional publishers just twice a year. (That’s typical in trad publishing.)
So, my answer to the question is: It depends on what you spend the most time on.
If I’m looking for a new or better category for my existing (or planned) books, and I want a better understanding of the easiest markets, KDP Rocket wins, hands down. The new features in the software (updates are always included free, for all of Dave Chesson’s customers) are breathtakingly good.
See… I’d been holding onto old blog posts, planning to use them for some short, topic-specific books in one niche. But, that niche looked crazy-daunting saturated. There was no way I’d waste my time on related books.
Then the new features in KDP Rocket showed me an Amazon category where books (on the same topic as my old blog posts) are selling well, even in short reads, and I can compete, easily.
So, yeah… pretty cool. KDP Rocket just sprinted to the front of the pack, as my go-to tool for Amazon category research, as well as competition research.
But, in categories where I already have books – or, especially in fiction, where my category choices can be limited (sometimes) – KD Spy shows me the current market, the page count, the pricing, the keywords, and more, all in one go. It’s a great, fast trends-checker.
So, if you can only afford one tool at the moment, understand the differences between them. Especially when you’re a new indie author, only invest in what you really need.
Speaking of keywords, here are a few free tools (and tricks) I absolutely love.
For keywords, I rely on Scientific Seller. Sign up for the free account for the best results.
I’m also dazzled by Answer the Public. It’s insanely good and it replaces several research tools/software I’d been using. Export the CSV file for future reference, and print the individual pages if you’re a visual learner.
And then there’s the manual approach, which – sometimes – can’t be avoided. Or shouldn’t be. (KDSpy will tell you the major keywords, automatically.)
Basically, you’ll identify the best-selling books that target your exact sub-genre or niche, and are selling to your exact target audience.
You’ll cut-and-paste their Amazon book blurbs into a word (or phrase) frequency counter. Here’s a free one: Word Frequency Counter.
Then, if you’re like me, you’ll look for what I call “duh!” words and phrases. They’re usually obvious ones I’d omitted.
You’ll also look for outliers – odd phrases that may or may not make sense to you – and consider why they’re being used. (It may just be bad copywriting.)
Compare the results with book titles & subtitles that are selling well. Decide if you should incorporate those words & phrases into your book titles, subtitles, descriptions, or advertising.
Easy-peasy, but time consuming. And it could be one of those make-or-break points in your indie publishing career.
Crazy, Expanding Nonfiction Research
This week (and probably next), I’m blasting through a couple of trending, pop culture books.
They’re the fast, trend-grabbing books I explain in my book, How to Write Fast Books…, which is now available through Kindle Unlimited. Ahem.
The book I’m researching now (or should be, but I’m writing this instead) has a lot of related, “everyone knows” material. But, as a fanatical, thorough researcher, I started double-checking a bunch of those “everyone knows” facts.
I figured most of it would be confirmed with one or two clicks, right…?
Wrong. (I’m sitting here, doing flashing-light hands and making the “bwwaaahhh” buzzer sound with my voice. Because, even at my keyboard, I feel like I’m still talking to you, the same as I would in real life.)
That’s why the two hours’ research I’d planned for those facts, have now expanded into two frustrating days.
Because those “facts” were fiction. And I have to rule out every possible, obscure resource, before I debunk those “everyone knows” items in my book/s.
So, I learned to allow about 10x as much research time for topics where fact-checking might be a rabbit hole.
But… the cool part of this story is: my readers will have new information they can be utterly snotty about, as they talk with friends and preen as authorities.
Because my books help people do that. And that’s one of the big reasons many of my fans buy (or at least read) every book I publish.
I just flew through a bunch of points that I think are important. And, since I haven’t had breakfast yet, and this is a rush-rush article, I hope you’ll overlook the typos. Or, if I’ve said anything utterly appalling, post a comment (or reply, if you’re reading this in email) to tell me about it.
And, oh yes, I hope you have great fun (and success) with your writing & publishing. Being an indie can be the best career choice!